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Poly car market growth momentum China Automotive Level 3 and 4 market event held

来源: 中国商用汽车网 January 08, 2020 11:20 Source: China Commercial Vehicle Network

Consumption has fallen into a downturn, and the automobile market has experienced a "two consecutive declines." How to revive the market vitality and get the market wheels back to the growth trajectory is a practical problem that the automotive industry needs to solve urgently. On January 7th, the annual China Automotive Level 3 and 4 market event-the 14th China Automotive Level 3 and 4 Marketing Ceremony and the 2019 Annual Top 100 Touring Series Annual Event was grandly held in Beijing from related industries in the automotive industry More than 20 leaders, experts and more than 40 automobile company marketing leaders, nearly 100 local government departments, car dealers' chambers of commerce and marketing service agencies attended the meeting and provided ideas for solving the above-mentioned problems.

Zhang Kelin, executive vice president of the China Machinery Industry Federation, said in a speech that although the auto market has experienced negative growth for two consecutive years, the growth momentum of the auto market still exists, including the successful completion of a well-off society and the victory of poverty alleviation, which will help restore consumer vitality in markets at the third and fourth levels. Including automotive companies adhering to the concept of high-quality development, providing consumers with products that meet the needs of a better life, they are committed to developing hard-to-find markets at the third and fourth levels, including marketing platforms such as the Top 100 tour series. Provide high-quality services for automobile companies in the third and fourth levels of marketing. As these forces form a synergy, the Chinese automobile industry will surely return to the path of steady growth under the guidance of the recovery of the third and fourth-tier markets.

Xining, General Manager of China Automotive News Agency Co., Ltd. said in his speech that the theme of the 14th Marketing Ceremony was “Breaking the downward pressure on the economy and gathering the growth momentum of the automobile market”, which indicates that the organisers of the Ceremony are still full of confidence in the future development of the Chinese automotive market. . This confidence lies in: technically, intelligent network connection and 5G technology are widely used in traditional cars and new energy vehicles, and the automobile and automobile industry will still be the main body of new technology applications in the future; on the product, the functions of cars are becoming more and more More, performance is getting better, emissions are getting lower and lower, cars are both vehicles and intelligent information tools that can meet the various needs of consumers; in the market, the Chinese automobile market is far from saturated in the long term, but it is in the short term to adjust In the platform period, and even in the adjustment period, total automobile production and sales still rank first in the world, luxury car sales still have strong growth, and leading independent brands have achieved positive growth driven by the increase in competitiveness of mid-to-high-end products. Consumption in the third and fourth levels of the market is temporarily suppressed, but with the overall victory of building a well-off society and poverty alleviation, the country's policies to promote consumption and build a strong domestic market have been implemented. The just-in-time consumption and redemption consumption of cars will come back to life.

Speech by Zhang Kelin, Executive Vice President of China Machinery Industry Federation

Address by Xin Ning, General Manager of China Automobile News Agency

Shi Jianhua, deputy secretary general of the China Automobile Industry Association, gave a speech titled "Analysis of China's Automobile Industry Operation Trends." He said that China's automobile production and sales volume has been the world's first for 10 consecutive years. From the perspective of the global market structure, The world average level is very different, strong rigid demand still exists, and there is still room for development in China's auto market. However, low-speed development will become the norm, intensifying competition in the automotive market and gradually increasing industry concentration. Excellent companies will rely on strong product advantages and brand effects to achieve steady growth in sales and performance, and new energy vehicles will still maintain rapid growth. The automotive industry has changed from high-speed growth to high-quality development. Technical strength and product quality are the core competitiveness of the enterprise. It is the development direction of the enterprise to transform and upgrade and become a service-oriented enterprise to make products more meet market demand. Luo Lei, deputy secretary general of the China Automobile Dealers Association, delivered a keynote speech entitled "Automobile Market Opens the Second Half", explaining the main reasons for the market's decline, and pointed out that revitalizing stocks will become the main driving force of the auto market.

Shi Jianhua, Deputy Secretary-General of China Automobile Industry Association, delivered a speech on the situation of the automotive industry

Luo Lei, Deputy Secretary General of China Automobile Dealers Association, speaks on automotive market trends

Pan Xinxin, deputy general manager of Changan Automobile ’s passenger car marketing division, analyzed and forecasted the trend of the automobile market in 2020 in his speech; he said that we clearly realized that in the future, we need to obtain greater growth. Our importance is that for the OEM, the sinking of marketing activities and services is a prescribed action, and it must be done cleverly. Only in this way can consumers meet the needs of "seeing, buying, and buying happily". In terms of exploring the third- and fourth-tier markets, Pan Xinxin put forward the view of "troika" pull: In terms of channel layout, Changan Automobile will further build a new channel ecology that is "lighter, closer, and more integrated," and achieve full channel contact. Layout management; In terms of market promotion, Changan Automobile adheres to the principle of “wide coverage, heavy experience, and strong word of mouth” and realizes the sinking of various forms of activities in various ways. It will, as always, strengthen its platform with China Automotive News. Cooperation in driving Chinese brand cars into ordinary people's homes; in terms of after-sales service, the service radius of consumers will be used as a standard to further strengthen the layout of national service outlets and carry out regular service visits and tour services in some remote areas. Qi Donghui, co-founder and chief operating officer of 17 Auto.net, gave a speech on the topic of "smart engine marketing, full-scale upgrade effect advertising business effectiveness". He comprehensively analyzed the difficulties and pain points that dealers face in online marketing from multiple perspectives. It is proposed that the intelligent marketing of search engines should grasp the personalized marketing needs of dealers, and realize efficient, accurate and cost-effective marketing.

Pan Xinxin, deputy general manager and product marketing director of Changan Automobile Passenger Car Marketing Division, has made efforts to develop the third-tier and fourth-tier markets and achieved incremental development in the existing competition.

Qi Donghui, co-founder and chief operating officer of 17 Auto.net, delivered a speech on intelligent search engine marketing and commercial effectiveness of all-round upgrade effects

The Grand Ceremony also presented the “2019 Model Car of the Year 3 and 4” award based on big data from the Top 100 Touring Series and related industry agencies. The winner of the annual compact car is Changan Mazda ’s next-generation MAZDA3 Angksai. , FAW Toyota's new 12th-generation Corolla, Beijing Hyundai Fiesta, Chery Automobile's Arrizo GX, won the annual mid-size car is FAW-Volkswagen Magotan, GAC Honda Accord, and won the annual mid-size car is FAW-Volkswagen Audi A6L The winners of the annual small SUV are GAC Fiat Chrysler's new Jeep Liberty, SAIC Skoda Komike family, Dongfeng Honda XR-V, and BEIJING X3. The winners of the annual compact SUV are SAIC-GM Chevrolet Chuangjie, GAC Mitsubishi Outlander, and Geely. Emgrand GS and Hanteng Automobile's 2020 X5, the mid-size SUVs of the year are SAIC-GM Buick Oncoway, Jetta's new generation of X70, FAW Red Flag HS5, and Cheetah Mattu. The mid- and large-sized SUVs of the year are SAIC Volkswagen Touran and GAC. Toyota Highlander and Beijing Hyundai's fourth-generation Shengda. The MPV of the year is SAIC MAXUS G50. The city logistics models are Brilliance Renault Jinbei New Express and Foton Xiangling M. The best-selling new energy models of the year are BYD's new generation Tang EV and BEIJING EU7. The new models of the year are Southeast DX5, Dongfeng Popular T5L, and FAW Pentium T99. The best-selling cars of the year are SAIC-Volkswagen Lavida, SAIC-GM-Buick Yinglang, and Dongfeng Nissan's 14th generation Xuanyi. The best-selling SUVs of the year are Changan Changan CS75PLUS, Great Wall Motors new Haval H6, FAW-Volkswagen Explorer, and it is worth looking forward to in 2020. The new cars are Dongfeng Qichen Qichenxing and JMC Ford Roadshaker. The most popular pickup truck brands of the year are Great Wall Pickup, Jiangling Pickup, Jiangxi Isuzu, SAIC MAXUS, Foton Extension, Changan Kaicheng, JAC Shuttle Pickup, FAW Blue Ship.

Lan Xiangjia, executive secretary general of China Automobile Journalists Association and director of the organizing committee of the top 100 tour exhibition series, introduced that 2019 was initiated by China Automobile News Agency, and sponsored by China Machinery Industry Federation, China Council for the Promotion of Automotive Industry and China Automotive Journalists The 15th anniversary of the Top 100 Touring Series organized by the Association. Since the establishment of the China National Top 100 Autonomous County Auto Tour in 2004, no matter how the car market changes, in the past 15 years, it has been composed of the National Top 100 Autonomous County Auto Show, China Famous City Auto Tour, Pickup China and SUV cross-border tour. The series of top 100 touring exhibitions has always cooperated with relevant local government departments, dealers, local media and marketing service agencies. It has always kept its original intentions, and adhered to the third and fourth level markets with small and medium cities as the mainstay to build car companies. Marketing platform, providing car purchase services for rural consumers in small and medium-sized cities and even towns and villages. It has held more than 1,300 car exhibitions and helped more than 600,000 consumers realize their dreams of cars. It has become the most prestigious marketing platform in China ’s automobile market. . At present, the top 100 tour series has transformed from an ordinary auto show to an integrated marketing platform for online data collection, offline marketing scene creation, online and offline, and pre-show and post-show interaction. The marketing service award, media influence award and business environment contribution award issued by this ceremony are commendations to relevant local governments, media and marketing service organizations. In 2020, the top 100 tour exhibition series will further innovate and change, comprehensively provide experience marketing and customer data conversion services for auto companies, and provide growth momentum for the auto market. It is hoped that more companies will use this platform to market the third and fourth levels and below to increase heat and energy to withstand the cold winter.


(Responsible editor: Gong Lei)

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