Coming soon in 2020, which three commercial vehicle companies have far different goals
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In December, the automotive industry has reached an annual inventory of the whole year, planning a critical moment for next year. The coming year 2020 will not only be the year when many car companies wish to achieve their ideals and goals, but also the final year of the national “13th Five-Year Plan”.
Economic Daily-China Economic Network Car Channel has launched a series of reports on the closing of the "Thirteenth Five-Year Plan" from November 19. After taking stock of state-owned automobile groups, large private enterprises, mainstream joint ventures, and new energy vehicle companies and relevant state policies and regulations to 2020, we have started in two phases for the domestic market starting yesterday (December 16). The mainstream commercial vehicle companies' 2020 plans are compared with the realities of 2019. Today is the second article.
Foton Motor: 2020 target: production and sales of 4 million vehicles
483,000 units sold from January to November 2019
On August 28, 2010, Foton Motor officially announced the "2020 Strategy" while celebrating the company's 14th anniversary. Zhao Jingguang, then a spokesperson for Foton Motors, said: Foton Motors' goal is to produce and sell 4 million vehicles by 2020, with operating income of more than 400 billion yuan, and entering the top ten automotive companies in the world. Foton Motor 2020 is a “5 + 3 + 1” strategy. Its core is to complete the construction of five key developing countries by 2015, to achieve the development of regional markets in three developed countries, and to achieve a major breakthrough in the domestic market for passenger cars.
Since 2010, Foton Motor's commercial vehicle business has been developing overall. From the perspective of heavy truck business, sales once occupied the first place in the industry. After the establishment of a joint venture with Daimler, the Auman brand products have better endorsements. The two light truck brands of Olympic Bell and Omar also put Foton light trucks at the top of the sales list.
Foton Motors sold 545,000 vehicles in 2018, a year-on-year decrease of 9.29%. Cumulative sales in January-November 2019 were 483,400 units, a year-on-year increase of 5.47%. .
Nevertheless, from the current data, there is still a huge gap from the 2020 target of 4 million production and sales set nine years ago.
Jiangling Group: 2020 target: 1 million vehicles sold
249,000 units sold from January to November 2019
On December 9, 2016, at the matchmaking meeting for automobile and parts in Jiangxi Province, Qiu Tiangao, chairman of Jiangling Group, stated that Jiangling Group is striving to achieve 1 million vehicles by 2020, with a revenue of 150 billion.
The ideal is full and the reality is cruel. In 2018, JMC sold 285,000 vehicles throughout the year, a year-on-year decrease of 8.05%. From January to November 2019, JMC's cumulative sales volume was 249,000 units, an increase of 3% year-on-year. Among them, in addition to the cumulative sales of Ford brand SUVs in the first 11 months of November, an increase of 757.95% year-on-year, JMC brand trucks, pickups and light buses all experienced varying degrees of decline. As a strategic product of Jiangling Motors' "combination of passenger and passenger cars", Yusheng SUV sold only 1,286 vehicles in the first 11 months, a year-on-year decrease of 80.47%. Judging from the data, JMC not only failed to gain a foothold in the passenger vehicle field, but also gradually lost its original proud commercial vehicle market share.
As early as 2015, this website has published the article "Ding Ding Jie Niu sees Jiangling Sword refers to millions of trees without roots? 》 , Questioning whether JMC can achieve the million-car target by 2020, it now seems true. Based on the current sales data of Jiangling Motors, it is far from the target of 1 million units sold in 2020, and it may take longer to complete.
SAIC Commercial Vehicle: 2020 target: 200,000 units sold
Accumulated sales of 133,000 vehicles from January to November 2019
On June 10, 2015, at SAIC Chase's "2015 Mid-Year Dealer Conference", Lan Qingsong, vice president of SAIC Group, said: "SAIC's own-brand commercial vehicle sales target of 200,000 vehicles in 2020 remains unchanged."
At the end of 2016, the SAIC Yuejin brand was officially divested from the joint venture, and the business line of SAIC's own-brand commercial vehicles became clearer. Entering 2019, SAIC Chase has successively launched three products for the commercial vehicle market: EV30, V90 and T70; Yuejin Light Truck has continuously improved its product competitiveness and launched National Six products that meet the requirements of national emission standards. In the SAIC commercial vehicle segment, SAIC Chase (including the Chase and Yuejin brands) sold 16,289 vehicles in November, a year-on-year increase of 45.57%. A total of 133,168 vehicles were sold from January to November, a year-on-year increase of 17.93%.
Based on SAIC Chase Automobile Co., Ltd.'s (including Chase and Yuejin brands) average monthly sales of 15,000 units this year, its annual sales are expected to exceed 140,000. In 2020, SAIC's own-brand commercial vehicles need to continue to make efforts in products, services, marketing, and its most distinctive "C2B" business to achieve a growth rate of more than 40% in order to achieve the goal of exceeding 20,000 sales in 2020 There is still a considerable gap with the current growth rate of about 15%. (Economic Daily-China Economic Network Car Channel)
(Responsible editor: Gong Lei)