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Consolidate the foundation, transform and upgrade FAW to release 300,000 medium-heavy trucks in 2020

来源: 中国商用汽车网 December 12, 2019 16:32 source: China Commercial Vehicle Network

Economic Daily-China Commercial Vehicle Network News On December 12th, the FAW Liberation 2020 Business Annual Conference with the theme of "Smart Leadership Era Starts the New Journey and Conquers the Force with Concentration" is held in Nanchang. At the meeting, FAW Jiefang proposed a sales target of 300,000 medium-heavy trucks by 2020, with a market share of 25%. It is customer-centric, goal-oriented, satisfaction-based, and innovation-driven. Keep striving.

From January to November 2019, FAW Jiefang achieved sales of 326,000 vehicles, of which the sales of medium and heavy-duty trucks exceeded 277,000. The heavy-duty trucks ranked first in the industry for 3 consecutive years, the heavy-duty trucks ranked first in the industry for 4 consecutive years, and the Jiefang Truck became the global leader for 2 consecutive years. The highest-selling single brand.

While achieving multiple firsts in the industry, FAW Jiefang achieved the number one sales of tractors, the number one for trucks, the number one for dump trucks, and the number one growth rate for light vehicles. We are also working hard to crack the short board market and achieve continuous breakthroughs in sales in the western region, important customers, and overseas markets.

FAW Jiefang's sales have been ranked first in the industry for many consecutive years. It is inseparable from continuously strengthening its internal strength and building a strong marketing system. In 2019, FAW Jiefang achieved a brand value breakthrough of 75.629 billion and continued to lead the truck industry. In terms of improving user satisfaction, Jiefang launched service measures by deepening the UNI-S service model and enriching financial solutions, and established a "Liberation Eagle Xionghui" shared mutual assistance membership system, which attracted 400,000 liberation card members to participate.

Hu Hanjie, assistant general manager of FAW Group and chairman of FAW Jiefang, spoke at the business meeting

Facing 2020, Hu Hanjie, assistant general manager of FAW Group and chairman of FAW Jiefang, spoke at the annual business meeting, saying that Jiefang will continue to lead the Chinese heavy-duty truck industry with the courage to dare to fight, to dare to do it, and to become the future The founder of smart transportation has become the promoter of happy life.

Zhu Qixin, General Manager of FAW Jiefang delivered a speech at the business meeting

Facing the new challenges and opportunities in 2020, Zhu Qixin, general manager of FAW Jiefang, said that Jiefang will have in-depth insights into market trends and changes, take customer needs as the guide, consolidate traditions, and deploy new energy fields; build an intelligent ecosystem and use smart vehicles As a carrier, a smart ecology as a platform, and smart power as the traction, build emancipation, transformation, and upgrading.

Wang Zhicai, assistant general manager of FAW Jiefang Automobile Co., Ltd. and general manager of FAW Jiefang Automobile Sales Co., Ltd. interpreted the sales goals and work of Liberation in 2020

Wang Zhicai, assistant general manager of FAW Jiefang Automobile Co., Ltd. and general manager of FAW Jiefang Automobile Sales Co., Ltd., interpreted the sales goals and work of Liberation in 2020. He stated that in 2020, Liberation will implement the "232" strategy around advantages, shortcomings, and opportunities. Ensure that the annual marketing target of “the target for sales of medium and heavy trucks is 300,000 vehicles” is achieved; implement the nine major empowerment plans around the entire business chain of the manufacturers, accelerate the improvement of system capabilities, and continue to forge ahead towards “China's first and world-class”.

Wu Bilei, President of FAW Jiefang Commercial Vehicle Development Institute, explained in detail the main products and core technology of Jiefang in 2020

At the meeting site, Wu Bilei, the president of FAW Jiefang Commercial Vehicle Development Institute, gave a detailed interpretation of the main products and core technology of Liberation in 2020. Taking user pain points, user experience, and user expectations as the starting point, it introduced in detail the nine core technologies and various product lines. A number of technical upgrades for the main sales models, and 10 innovative technical measures have been adopted on the National Six products.

At this annual business meeting, FAW Jiefang brought a product lineup consisting of 49 exhibition cars, 8 engines, 4 gearboxes, and 3 axles. The exhibition car products include tractors, trucks, dump trucks, special vehicles, light trucks, and passenger cars.

Among them, tractor products include J7 national six products, as well as fully upgraded new products such as JH6 Zhizun Edition, Pilot Edition, Excellence Edition, V Card 2.0; truck products include JH6, new J6P and other products; dump truck series includes National six ultra-short axis models JH6, 13L natural gas new J6P and other products.

In terms of new energy products, Jiefang JH6 pure electric EV tractors, new J6P dump trucks, J6L new energy logistics vehicles, as well as new energy water trucks, sanitation vehicles and other pure electric and fuel cell products were all unveiled to achieve full coverage of new energy products.

Standing at a new starting point for continuing to lead the Chinese heavy-duty truck industry, FAW Jiefang has established a new goal of continuously striving towards "China's first and world-class". While implementing the "232" strategy around advantages, shortcomings, and opportunity markets, Liberation will gain in-depth insights into market trends and changes, and achieve common progress in social, environmental and economic benefits.


(Responsible editor: Ma Hanming)

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