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Economic Daily-China Commercial Vehicle Network, Xi'an, November 29 (Reporter Gong Lei) Yesterday, the Shaanxi Heavy Truck 2020 Business Annual Conference with the theme of "Products Leading Development and Pursuing Transcending and Creating the Future" was held in Xi'an. At the meeting, Tan Xuguang, Secretary of the Party Committee and Chairman of Shandong Heavy Industry Group Co., Ltd., Chairman and CEO of Weichai Power Co., Ltd., and Chairman of Shaanxi Heavy Vehicle Co., Ltd. proposed that Shaanxi Heavy Duty Trucks should achieve sales of 300,000 commercial vehicles by 2025 Strategic goals.
At the meeting site, Tan Xuguang first analyzed the grim competition situation in 2020, the driving factors of the heavy truck industry changed, and the policy was superimposed to guide the transformation of the industry. Due to the large number of third-generation models that need to be upgraded and super-regulatory policies and other factors, they will increase market demand. China's heavy truck market will remain around 1 million vehicles. At the same time, the commercial vehicle industry will accelerate its reshuffle and fully enter a new era of open competition, and lightweighting, electrification, intelligence, networking, and sharing will also become development trends.
Tan Xuguang, Secretary of the Party Committee and Chairman of Shandong Heavy Industry Group Co., Ltd., Chairman and CEO of Weichai Power Co., Ltd., and Chairman of Shaanxi Heavy Vehicle Co., Ltd.
To this end, Tan Xuguang proposed that Shaanxi Heavy Duty Trucks would achieve the strategic goal of selling 300,000 commercial vehicles by 2025. How to achieve this? Tan Xuguang pointed out that first of all, it is to strengthen forward R & D to accelerate the scientific and technological innovation capability to become world-class; second, to highlight high-end leadership. Accelerate the launch of the most competitive new-generation products to ensure the dominant position of the commercial vehicle gold industry chain power assembly in the Chinese market; third, cooperate with Weichai Power's global scientific and technological resources to promote new technological breakthroughs; fourth, fully promote international Market leaps and bounds. At the same time, Weichai Power will work with Shaanxi Heavy Duty Truck to build a sound and efficient marketing and service network, provide value-added services throughout the life cycle, coordinate research and development, market and service resources, enhance customer satisfaction, and create maximum value for customers.
Speech by Yuan Hongming, Secretary of the Party Committee and Chairman of Shaanxi Automobile Holdings
Wang Yanhong, deputy secretary of the party committee and general manager of Shaanxi Automobile Holdings, chaired the meeting
Subsequently, Yuan Hongming, Secretary of the Party Committee and Chairman of Shaanxi Automobile Holdings, introduced that in 2019, Shaanxi Heavy Trucks successfully seized market opportunities, the team remained passionate, the manufacturers cooperated effectively and efficiently, and maintained rapid and stable development. It is expected to achieve sales of more than 135,000 cars. Market share of 14.5%; ranking third in the industry. The sales of tractors were 83,000, a year-on-year increase of 14.1%; the sales of dump trucks were 35,000, a market share of 16.7%; the sales of trucks were 50,500, a year-on-year increase of 11.2%; the sales of special-purpose vehicles was 11,500, achieving a counter-trend growth. The popularity, recognition and satisfaction of Shaanxi heavy truck products have been continuously improved.
Yuan Hongming emphasized that 2020 will be the year of Shaanxi Automobile ’s victory. Shaanxi Automobile will continue to pay attention to the market and customer needs, pay attention to the future changes of commercial vehicles, build momentum, and firmly believe in the victory of “do not fight first, just be mixed”. Change, seize opportunities, adhere to innovation-driven, nurture product advantages, accurate marketing, strong and complementary shortcomings, and a strong synergy of sprinting 100 billion goals.
Zhou Yinchao, deputy general manager of Shaanxi Heavy Duty Truck and general manager of the sales company, made a marketing report
At the same time, Zhou Yinchao, deputy general manager of Shaanxi Heavy Duty Truck and general manager of the sales company, introduced at the conference site that in 2020, Shaanxi Heavy Duty Truck will seize the market around “target-oriented, strong and complementary, product leadership, and service empowerment”. Lead, continuously meet customer needs, and fully fulfill the sales target of 180,000 units of Shaanxi Heavy Duty Truck in 2020, including 150,000 domestic civilian products, including 83,000 tractors, 37,000 dump trucks, 15,000 trucks, and 15,000 special vehicles Natural gas continued to expand its advantages, and sales reached 20,000.
In order to achieve the above goals, Zhou Yinchao put forward a "goal-oriented, strong and complementary shortcomings, product leadership, service empowerment work principle, focusing on regulatory research, change marketing models, firm goal-oriented, consolidate product advantages, break through short-board products, innovation We have worked on ten marketing aspects, including service model, strengthening manufacturer coordination, solidifying strategic market, strengthening efficient collaboration and proactive services, deepening the enhancement of customer value, and comprehensively building the brand competitiveness of Shaanxi Automobile.
"Six products of Shaanxi Automobile"
In terms of products, Zhou Yinchao stated that firstly, X5000 will be fully scaled up to break through the standard logistics transportation market; secondly, X3000 dump products will be upgraded to enhance the competitiveness of the terminal market; thirdly, the marketing model of trucks will be changed to promote rapid scale-up; fourth Coordinated development of special vehicles and expansion of the market size of subdivided products; Fifth, the transition of M to the X series and the promotion of the X series tractors in the coal transportation market; Sixth, the introduction of standard version dump trucks to comply with regulatory requirements; Big core advantage.
服务战略”战略规划 The conference site released the "Shaanxi Automobile + Service Strategy" strategic plan
服务战略”战略规划。 At the same time, the meeting site also released the "Shaanxi Automobile + Service Strategy" strategic plan. 服务战略”，将进一步拓展服务的内涵和外延，依托大数据、智能化技术，使服务网络布局和人员培育更加完善。 Shaanxi Automobile adheres to the customer-centricity and focuses on the "two concerns", continuously innovating the service and accessory guarantee model, and launching the "Shanxi Automobile Full + Service Strategy" with full three-dimensional network layout, full process quality assurance, all-weather intelligent experience, and full value model expansion. ", Will further expand the connotation and extension of services, relying on big data and intelligent technology to improve the service network layout and personnel training.
2020 will be a crucial year for Shaanxi Heavy Duty Truck, but also a year full of challenges and opportunities. Facing the increasingly severe industry environment and competitive situation, Shaanxi Heavy Duty Truck will surely lay a solid foundation for the sales target of 2020 and realize a new leap by holding this business conference.
(Responsible editor: Chen Mengyu)